RENO, Nev., January 30, 2018 (Newswire.com) - Home NV, a Reno-based real estate company, rolled out the innovative Selling Homes through Innovation, Flexibility and Transparency (SHIFT) program, a flat-fee home listing service in Washoe County. This new real estate concept charges sellers $1,500 to list a home while providing the exact services that consumers have come to expect from traditional real estate firms.
SHIFT is Home NV’s pilot program to help sellers keep the home equity they’ve earned while remaining competitive in the market. This program tests the traditional listing model by shifting from charging a percentage of the home sales price. SHIFT provides the same marketing services for an affordable flat fee charged at close of escrow.
We know how scary it is for buyers to see their savings account shrink after parting with the down payment on a home. We've cushioned the blow by giving back part of our commission to our buyers who use the funds for home improvement or furnishings or just back to the savings account again.
Raquel Riggle, Home NV Co-founder
Home sellers save thousands of dollars when listing their home using SHIFT and they are able to price their home more competitively, making their property stand out in the market. Irene Voronel, broker and co-founder of Home NV, added the company brings technology and personalized professional service together.
“Low listing fees are sometimes associated with agencies that discount the quality of their service or encourage the home seller to DIY parts of the selling process. On the contrary, Home NV markets and sells homes using robust technology while keeping the personal touch,” Voronel said.
The firm is able to achieve a high level of service while charging clients less because Home NV is locally owned and operated. It does not pay high franchise dues to large national brands and it maintains low overhead with a unique agent payout model. These efficiencies result in savings to the brokerage which Home NV passes on to clients.
Assuming a three-percent listing fee, a homeowner selling a median-priced home in downtown Reno would save approximately $13,500 on listing commission fees with Home NV’s one-of-a-kind SHIFT model. Raquel Riggle, real estate agent and co-founder at Home NV, said she has heard many home sellers complain about what they consider “artificially high” commission fees. “Addressing our clients’ concern is what drove us to develop SHIFT,” Riggle said.
Voronel added, “Technology has disrupted most industries by putting the consumer in the driver’s seat. The real estate industry has grappled with the changes and is now attempting to define the agent’s value proposition. We’ve come to question the status quo.
“If consumers are doing much of what the agent used to once do by researching areas, prices and home features on the web before contacting a broker, hasn’t the job of the real estate professional been simplified? And if technology has revolutionized the way homes are bought and sold, why has the compensation structure for real estate services remained the same?”
Part of Home NV’s mission is to help their customers keep more money in their pocket. When representing buyers, the company shares 15 percent of their compensation with their clients. This way buyers profit when they buy a home.
“We know how scary it is for buyers to see their savings account shrink after parting with the down payment on a home,” says Riggle. “We’ve cushioned the blow by giving back part of our commission to our buyers who use the funds for home improvement or furnishings or just back to the savings account again.”
Anyone interested in working with Home NV can learn more about the company at HomeNV.net, email info@homenv.net or call (775) 333-8900.
Source: Home NV
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